Since the UK’s first television advertisement for Gibbs SR toothpaste appeared on ITV in 1955, advertising on television has been the most prestigious means for companies to promote their brand, products or services straight to the living room of people across the country.
Advertising during daytime television programmes offers companies an opportunity to advertise to an audience who are, by and large, watching the programmes in which the adverts appear and, thus, are more likely to respond positively to an appropriate advert.
A television advertisement can be used by companies to raise general awareness of their brand or products, or they can include a “call to action” for customers to encourage an immediate response to the advertisement. Daytime television programmes include these audience response events within their editorial content; consequently, viewers are accustomed to this level of interactivity and positively disposed to respond to an advertisement at the time it is screened. This is more so than advertisements screened during peak viewing hours which may promote a brand or product, but will not in general expect the viewer to respond during the call.
A total of twelve minutes in every hour may be used for television advertisements, so there is ample opportunity for advertisers to air their commercial. Although the cost of TV advertising may at first seem high, costs are based on audience impacts – that is the number of adult viewers who will see the advertisement. In addition, the research done by television companies into audience demographics allows advertisers to air a targeted television advertisement which is likely to appeal to a very specific audience profile.
This audience targeting, along with high levels of viewer response mean that daytime television advertisements can prove to be a highly cost effective means of promoting a product or service.
Advertisers can evaluate the exact return of an advert by including an identifier in their response mechanism such as a specific telephone number or SMS response code.
Television was invented a long time ago, but it did not take long for businesses to realize that the TV was a great way to bring customers right to their front door. Any company that wants to see their customers and profits go up have to do several things to find success through the use of television. Here are some tips on advertising on television successfully.
The first step to successfully advertising on television is to find the right agency to assist the business. A business needs information on the customers so that the advertisements can be tailored to people that will do the most good. The reason to advertise on television is to make money, and if the right people do not get the message then the process of advertising on television will be a waste of time and money, and the one thing a business cannot afford is to waste any of its money.
Commercials are without a doubt the best ways of advertising on television. Think of the commercial that stick out in the mind the most? What was it that made these commercials so memorable? The agency a business uses will more than likely help the company film a commercial. The advertisement has to get the attention of the audience so they will be interested in the product. The secret to advertising on television is to create a commercial that is fun and will really stick on the mind of anyone that sees it.
A business that wants to find success in this world has to advertise who they are and what products they produce. The best way to get international exposure is to create a fantastic commercial that will get the attention of every viewer that sees it. With the help of a good advertising agency, a business can create a commercial that will help them find great success.